We Need to Build Up ‘Digital Trust’ in Tech

To establish these rules, we need people, processes, and tools. For emerging tech, that means creating frameworks that incorporate accountability, auditability, transparency, ethics, and equity. By incorporating these principles in the early stage design of digital products and services, stakeholders can have a more meaningful say in how emerging networked technologies are bound by (and in turn affect) our long-standing normative and social structures. Relational trust also ensures that the promise and value apportionment of new technologies can be more equitably delivered, fostering a virtuous cycle of trust leading to improved outcomes, which leads to greater trust.

Considered this way, trust is an amalgam of many elements; a combination of tools and rules. If global trust is to be strengthened, this is the new lens for understanding digital trust.

We need this new lens because cybersecurity failures, by business and by governments, erode digital trust globally. These breakdowns in mechanical trust leave citizens wondering who they can rely on to protect them. Unless they take cybersecurity seriously, companies’ and governments’ credibility—and relational trust in them—will continue to wear away.

Failures of relational trust are both difficult to recognize and difficult to resolve because they stem from a lack of accountability. If no one is accountable for the problem, it’s hard to find someone to blame and even harder to find someone to fix it. This breakdown in relational trust fuels the current “techlash.”

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This brings us back to the San Francisco facial recognition ban. At least part of the reason such technologies are seen as creepy or dangerous is the belief that they will be used to harm rather than help citizens and consumers. The worry is not that such tech isn’t secure; the worry is that the owners of these technologies build them in order to exert control. This legitimate concern comes from the fact that these technologies seem unaccountable and their uses are not transparent or responsible. In other words, there’s no trust here and no mechanisms for establishing it.

Unless implementors take digital trust seriously, more technologies will be similarly received. This is where so-called “ethics panels”—meant to advise on the ramifications of new technologies, such as AI—are meant to come in. While laudably attempting to include some components of relational trust in decisions about technology use, the process of creating these panels lacks transparency, accountability, and auditability. So, despite being aimed at ethical use and building trust, these panels succumb to the distrusted mechanisms that made them seem necessary in the first place.

Establishing digital trust is a team sport and one that requires significant effort on the part of businesses and governments. It requires prioritization of security and development of systems that ensure transparency and accountability. However, the costs of distrust are significantly greater. New, innovative technologies require data to work and that data will only be available to trusted actors. More importantly, national, global, and international institutions rely on trust to function—without digital trust now, we won’t be able to build the institutions we need for the future. We’ll retreat to isolation, suspicion, and uncertainty. Our response needs to be global in scale and local in ability to address contextual and cultural differences.

The users and subjects of technologies all have to agree that the goal is a world open to innovation with equal chances at achieving the prosperity that new technologies bring. Building in both mechanical and relational digital trust ensures that we can do that.

WIRED Opinion publishes pieces written by outside contributors and represents a wide range of viewpoints. Read more opinions here. Submit an op-ed at [email protected]


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